Marketing: Author Central from KDP (Kindle Direct Publishing)

If you don’t have an Author Page on Author Central, but you have an ebook for sale on Amazon, you’re missing some important exposure!

At Author Central, you create your Author Page where you can share the most up-to-date information about yourself and your works with millions of readers. Your Author Page is your author homepage on Amazon. To help readers find your books, make sure to add your books in your Author Central account.

This can do so much for you and your book.  Once you create your Author Page, you can:

  • Add your books to your Author Page
  • Add your biography
  • Add photos
  • Add videos
  • Share your blog feed
  • Link to your Author Page on your website and social media
  • Encourage readers to follow your Author Page

In your Author Central account, you can:

  • See your Amazon Best Sellers Rank for all your books
  • Add editorial reviews for your books
  • Update your book’s description

Note: If you update your eBook description through Author Central, the changes won’t be visible in your KDP account unless you also make the update in KDP. If you republish your book, you’ll need to update the eBook description in your KDP account as well. Your eBook detail page will show the most recent description you saved on Author Central or published on KDP. If you update your paperback description through Author Central, you will no longer be able to update your paperback description in your KDP account.

Author Follow

The Follow button on your Author Page allows your fans to add you to their favorite authors. The Follow button is designed for your fans to learn about your new books as they become available.

If your book is eligible, your followers allow marketing emails from Amazon, and they have not already placed an order for your new book, they will be notified of your book’s release or availability for pre-order on our website. Your followers are also more likely to see your new releases while browsing on Amazon.

For your book to be eligible for Author Follow, you must add your book in your Author Central account.

The number of followers you have doesn’t affect your Amazon Best Sellers Rank on our website.

Get started

To create your Author Central account:

  1. Go to the Marketing tab.
  2. On the Author Central field, select the marketplace where you’d like to create your Author Page.
  3. Click Manage author page.
  4. You’ll be redirected to Author Central. Click Join Now and use your KDP account information to sign up.

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