I know that pricing is something that new authors often agonize over, but this doesn’t have to be the case.

The first thing to remember when pricing your self-published novel(s) is that you can change the price anytime.  Just start with something and move the price point it if it’s not working for you.

Also, the more books you have, the more flexibility you have with pricing, and you won’t be so emotionally attached.  I know it’s hard to put up a book for free if it’s your only one, but when you have seven in a series, it’s not hard at all to put the first at permanently free (permafree) to draw readers into your series.  A free book is a marketing strategy, in the same way that offering samples of cheese or wine in shops helps people to discover new tastes, so they might go on to buy the rest of the product.  If you want to make a book permafree, then you need to price it for $0 on stores that allow this: Kobo, iBooks, Smashwords, Draft2Digital, and then wait for Amazon to price match to $0.

Another thing to remember is always consider the value to the customer and what they can get for that price within the same genre. For example, if John Grisham’s latest legal thriller is $4.99, you can’t really price your first legal thriller at $7.99.

Last thing:  Don’t forget that Kobo and Apple iBooks both have the capability to schedule pricing promotions so you can set and forget and the price will revert after a discount period. With Amazon, you have to change it to the discount price and then go back in and change it back after the discount period is over, unless you’re in KDP Select (exclusive) when you can schedule the promotion.

I hope this posts helps when pricing your ebooks.  If you have any other questions, or things I can help you with, feel free to reach out to me!

Self-PublishingWriting Craft

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